Reports say Facebook also topped estimates for its users, reporting that it saw total monthly active users (MAUs) at about 1.59 billion by the end of the quarter.
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Facebook is testing a new way for users to express their emotions on the social networking site, other than the generic “Like” button.
The additional options will expand Facebook beyond the renowned thumbs-up symbol that people click on to show they like a comment, photo or video posted on the social network. Those will include “Love”, “Haha”, “Yay”, “Wow”, “Sad” and “Angry”, each of which has a corresponding picture.
Facebook CEO Mark Zuckerberg has surpassed Oracle Chairman Larry Ellison to become world’s sixth richest person after-hours trading on Wednesday.
“As you can see, it’s not a “dislike” button, though we hope it addresses the spirit of this request more broadly”.
To use a Reaction, users need to hover over (or long-press if you are using a smartphone) the Like button and select an emoji that you’d like to use. Besides, more than half of Facebook’s users only access the site or the app on mobile devices. Of those users, 1.04bn are daily active users, logging in every day – up 17% year-on-year.
The first new reaction is an updated version of the traditional “Like” button.
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It comes off the back of users asking for a “Dislike” button – clicking “Like” to express sympathy on a status about a pet passing away, for instance, feels a tad insensitive. Facebook has their own video platform – so this isn’t counting YouTube views or any other video streaming services – and when you scroll through your news feed the video will autoplay, thus counting it as a view. To give more depth, we rounded up the analyst notes that dropped shortly after the earnings call, which also map out predictions for the company for the year ahead.
