In total, Mark Zuckerberg’s company posted revenue of 17.9 billion United States dollars (£12.5bn) in revenue for the year, up from 12.4 billion U.S. dollars (£8.7bn) in 2014, an increase of 44%.
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Also Wednesday, Facebook reported a profit of $1.56 billion in the final three months of 2015, compared with $701 million in the same period a year earlier.
The social network continued to grow its user base, which averaged 1.04 billion daily active users in December, a 17 percent increase from the same period previous year. On a monthly basis, total active users rose 14 percent year-on-year to 1.59 billion, and mobile users were up 21 percent to 1.44 billion.
CEO Mark Zuckerberg highlighted the strength in the latest earnings, and mentioned: “2015 was a great year for Facebook”. He added: “We continue to invest in better serving our community, building our business, and connecting the world”.
Facebook Inc’s (FB.O) market value soared by $38 billion in morning trading on Thursday, vaulting the company ahead of Amazon.com Inc (AMZN.O), after the social networking service’s quarterly results blew away expectations on every key measure.
And it’s just announced that it’s expanding its mobile ad network from apps to mobile websites, which could further boost revenue without Facebook needed to show more ads on its own properties.
At yesterday’s quarterly earnings call, Facebook CFO David Wehner told analysts that operating expenses may increase by 30 to 40 percent over the course of 2016, marking a slowdown from 2015’s operational spending.
The healthy revenues are matched by a strong profits for the fourth quarter and the full year of $1.5bn and $3.6bn respectively. “But it’s important to consider not just our business results but also how we’re improving the lives of people and communities around the world”. Currently, 2.5 million active advertisers are working with Facebook.
The results easily beat the analyst estimates of 68 cents per share on revenue of $5.37 billion.
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You’d be forgiven for thinking Facebook’s “mobile problem” was eons ago, when in reality it was only a little more than a handful of quarters ago. “More than 19 million who previously had no Internet access are now connected through Internet.Org”. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
