Based on how it would be accepted by the users, the new reactions button will be rolled out to the rest of the world.
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Users immediately took to the social media site, speculating that the company was working on a “dislike” button. We hope that the testing period will soon be over and we all get the “Reactions” feature in the near future.
“The Like button has been a part of Facebook for a long time”.
The two countries were picked, the company said, because users there tend to have relatively few friends in other countries, making them ideal closed test samples. The little emoji expressing various possible reactions to a post will appear wherever you used to see the Like button before.
Facebook chief product officer Chris Cox described the new options as a “more expressive like button”. We’re starting to test Reactions in Ireland and Spain and will learn from this before we bring the experience to everyone.
The new feature rolls out today, but unfortunately for everyone in the United States, you’ll have to wait a while before seeing it. Facebook is testing this new feature in Ireland and Spain, TechCrunch reports. “The thing that I think is very valuable is that there are more sentiments that people want to express”, said Zuckerberg. “And we’ve heard you’d like more ways to celebrate, commiserate or laugh together”.
“As you can see, it’s not a “dislike” button, though we hope it addresses the spirit of this request more broadly”, Cox’s post reads.
“Liking” something on Facebook also plays a key role in the social network’s algorithm, allowing users to see content they regularly engage with and enabling targeted advertising. Now with these additional reactions you can help express better on Facebook.
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As far as Facebook’s Ad Manager is concerned, all the new reactions will be considered as a “like” – for now.
