Columbia House, the famed mail-order music company which was introduced by Columbia Records division of CBS, is planning a relaunch with a vinyl mail order service. Citing millennials’ enthusiasm for vinyl, he said, “You can see a yearning and an interest to try a new format”. The company survived 8-tracks, cassette tapes and CDs, reaching its peak in 1996. When CDs fell out of favor with buyers, it dropped music and settled on DVDs and until recently still had about 111,000 subscribers.
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Lippman, 41, has controlled the brand for the past three years.
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Lippman put FEI, Columbia House’s immediate parent, into chapter 11 bankruptcy protection in August with $2 million in assets and $62 million in liabilities. He spent $1.5 million to buy the rest of the company to keep it alive. Columbia House got out of the music business entirely in 2010; since then, they’ve operated as a DVD marketplace. “For a category that is meaningful and growing rapidly, you don’t see a whole lot of choice”. Ebooks also seem to have reached an equilibrium with print books rather than replacing them.
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Sale of vinyl records rose by 50 percent in the first half of 2015, the trade group Recording Industry Association of America reported, but the industry faces a production bottleneck, with few manufacturing facilities worldwide prepared to produce the again-popular vinyl format.
On a website labeled Columbia House Record Club, the launch is hinted at with an image of a vinyl record on a turntable and the caption “coming soon”.
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Columbia House will sell vinyl now. Another service, Vinyl Me, Please, delivers one new LP plus original artwork and other perks every month for $23.
