For the first time, being first through Apple Store doors around the world is no guarantee of securing the top-of-the-line new iPhone. We are talking, of course, about the jet black iPhone 7, which new data from Slice Intelligence shows is far and away the most popular color for new iPhone consumers in the first few days of availability. At European stores where stock for walk-ins was available, quantities were scarce and customers seeking a particular colour and capacity configuration ended up with a model they didn’t want or left empty-handed, the employees said.
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Photos on Twitter showed crowds queuing inside malls in Orlando, Florida, outside stores in NY and a line in front of a San Francisco store at 1 a.m.
If you’re looking at picking up an iPhone 7 Plus or the iPhone 7 in Jet Black, you’re going to have to wait a couple of weeks for Apple’s supply to catch up with demand.
Outside an Apple Store in Hong Kong, sports coach Kala Singh said he’d reserved his matte black iPhone 7 a week ago. But U.S. wireless carriers Sprint Corp (S.N) and T-Mobile US Inc.
Jet black iPhone 7 are so shorter in an amount that most of the reviewers are also not able to get it.
“Based on everything I’ve seen it looks like demand is very strong”, analyst Jan Dawson of Jackdaw Research wrote in an email.
Yet in markets like China, online interest in the new phone has also been muted, as cheaper local brands amp up their design and marketing. She also said she was disappointed with Apple’s controversial decision to remove the phone’s headphone jack. That’s especially intriguing considering that Apple’s biggest rival just had to recall the iPhone 7 Plus’s only real competition.
Queues have already begun to appear outside Apple stores around the world ahead of the full launch on Friday morning, but Apple confirmed some versions of the phones would not be available to walk-in customers. Still, he opted for the iPhone 7, despite the smaller display. The production requires nine different stages to achieve the glossy black finish, Apple has said.
This year, Apple extended its iPhone Upgrade program, in which customers pay a monthly fee in return for a new handset every year.
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“As soon I can get it”, he says. He said he was tempted to hold off until next year, when many predict Apple will redesign the iPhone to mark the gadget’s 10th anniversary, but his phone has a cracked screen. And when it comes to the iPhone 7, that activity points to some new trends.
