Roposo, the Tiger Global-backed online fashion discovery platform has now raised another $15 million in a fresh funding round from existing investorTiger Global Management.
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Roposo plans to use its freshly scooped funds to strengthen its team, build technological infrastructure and give a face-lift to the products. Roposo.com was founded by three IIT Delhi alumni – Mayank Bhangadia, Avinash Saxena and Kaushal Shubhank. Based in Gurgaon, Roposo lets users save items from different websites and also allows brands to create official accounts. In July last year, it raised angel funding from India Quotient, 5 Ideas Startup SuperFuel and Binny Bansal. We are a social network for fashion. Roposo currently claims more than one million users, with 200 web stores, and 4,000 brands on the platform. The platform currently works on the affiliate model for the brands and webstores. When asked about the revenue, he added, “Our focus today is to understand users, their taste and match them to the most relevant fashion content, people and products. Revenue is not a focus area for the company”, he told TOI.
Fashion e-tailers such as Myntra, LimeRoad, Voonik and Memoirs among others are promoting social commerce to keep consumers engaged on their platforms through a content and community-driven approach, apart from the traditional discount-led retention strategy.
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The company had also launched its own app for Android and iOS users.
