“And increasingly people want to communicate with businesses in the same efficient way”, it said.
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Pages Messaging consists of a raft of new features, designed to offer more ways for customers and businesses to connect.
Facebook is giving businesses more reasons to use Facebook Messenger to reach customers.
Interested advertisers can start using the “Send Message” button by creating a new local awareness ad and selecting “Send Message” in the “Call to Action” field.
Pages Messaging will, for example, allow a company to respond to a complaint on its Wall by messaging the pissed off customer privately.
Page owners can also respond with a private message to user comments, this ability being available via a “Message” link under each user comment. Pages that respond to 90 percent of messages and have a median response time of less than five minutes will have a “very responsive” label added to their pages.
The metrics behind this badge will be calculated based on the last 7 days, so if your PR staff takes two weeks off, they can make up for it after they come back from their holidays. All admins can see their response rates and times in Page Insights.
Other tools for page admins include capabilities to archive, delete, flag and mark messages as read, unread and spam in bulk. Admins can also create and save boilerplate responses to commonly asked questions.
We’ve also updated the admin inbox to make it easier to keep track of messages. So, if someone commented on the Page, admins could only respond on the page.
It’s the same way Facebook used for “Promoted Posts” Facebook gradually started letting them pay to get their messages in front of more people.
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Since the new feature will essentially give businesses a direct access to customers, Facebook is hopeful that the feature will be able to highlight the fact that advertising on the social network can directly lead to an increase in sales.
