Earlier this afternoon, the Football League revealed to football followers everywhere that it was going to rebrand to the English Football League from the 2016-17 season onwards.
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One saving grace is that the individual league titles of the Championship, League One and League Two, which were introduced in 2004, will not be altered.
The rebranding is factually incorrect and completely unnecessary.
The league’s 72 members include Newport and Cardiff, whose Supporters’ Trust chairman has criticised the rebranding.
Consultees included the Football Association, the Premier League, the Professional Footballers Association, the Football Supporters Federation, the League’s competition sponsors (Sky Bet, Capital One and Johnstone’s Paint), its broadcast partners (Sky Sports, Channel 5 and Pitch International) and the Department for Culture, Media and Sport.
The logo is created to represent all of the League’s 72 clubs (it is comprised of 72 balls) and the three divisions they play in, with the balls divided in to three sections – we hope you like it!
The Football League has been re-branded and badged for next season with it soon to be known as the English Football League, or the EFL for short. Like it? Let us know your thoughts below!
The Football League have stressed that the decision to rebrand was made after 18,00 fans – as well as clubs, stakeholders, commercial partners – were included in a consultation process.
‘I have contacted the club asking whether they were party to this decision, ‘ Hartley added.
Cardiff’s compatriots over at Newport County (of League Two) are the other Welsh side that will theoretically playing in the English Football League© as of next season.
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Actually, when we say a few fans, we mean a lot of fans.
