Last year, Ford’s truck group marketing manager, Doug Scott, said that the automaker was weighing the option of bringing back a smaller pickup to get a share of the expanding demand in the U.S. However, its price and size would have to differ from the F-150 so that there’s no cannibalization. This video was licensed from Grab Networks.
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Ford stopped manufacturing the Ranger back in 2011 as it was overshadowed by the growing popularity of its very own F-Series lineup. On top of the popular Chevy Colorado and GMC Canyon (now offered with a diesel engine), and the Nissan Frontier, Toyota’s all-new Tacoma will likely attract even more attention from uncommitted truck buyers.
Jeep in July marked 64 consecutive months of year-over-year U.S. sales gains. Ford is, therefore, weighing a re-entry into the segment by planning to revive the Ranger later in the decade.
Ford, like many others, abandoned the compact pickup truck market during the late 2000s when growth in the segment slowed and instead focused on the development of more profitable larger trucks, SUVs, and crossovers.
Well, Ford is now in contract talks with the UAW and in those talks, the company is considering a US return for the midsized Ranger and if it does return – it would likely do so in time to be built at Wayne Assembly in 2018 when the Focus and C-Max move to Mexico.
The Ford Ranger is being resurrected for the U.S. market according to a recent report.
A person briefed on the matter says the company is considering a new version of the Ranger pickup, as well as a small, rugged SUV.
Pickup truck sales, dominated by the full-size segment, represent overarching importance to the financial results of both domestic automakers.
Ford Ranger sold outside the US.
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The success of an American Ranger would by no means be a sure thing in America, but from Ford’s perspective, it may be its best option. It’s the same plant where the Bronco was built in the first place, too, and is capable of producing 250,000 vehicles per year.
