Yesterday, Google began rolling out a search feature that displays listings for qualified home service providers when you search for telling phrases, for instance, “clogged toilet”. Yelp has been dominating the market for home services information for a while now, but with Google getting into the game, their days as the dominant power may be numbered – for one thing, Yelp’s results will no longer show up at the top when people search for certain businesses. In addition to only being available in San Francisco, it is limited to services like plumbers, house cleaners, and handymen.
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In order to give users a trustworthy, personalized way of dealing with these annoyances, they have come up with this helpful feature that will most probably become indispensable to a lot of users one day.
The search engine big has just lately made it obtainable for clients to get in contact with residence service staff. Thus, Google now operates with certified professionals to resolve your informal family wants.
Apart from the benefits offered to Google users, this tool is also going to be a great way of advertising for local businesses.
The technology is actually part of AdWords Express, Google’s paid app targeting small businesses. Aside from this monetary contribution, the professionals also have to be carefully selected through procedures such as background, insurance and license checks, in addition to mystery shopping.
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It is not a new practice to use the Internet to find local services with Amazon recently entering the market to compete against more established providers such as Yelp Inc. and Angie’s List Inc. Nevertheless, such ventures have not always proven successful. It’s just a matter of time to see how well Google will fare in comparison to its main competitors.
