At a time when even a company the size of Microsoft cannot succeed in the smartphone market, a new company called Nextbit thinks it can join Apple and Samsung at the top table. Well, the company appears to be in capable hands. Keeping their cards close to their chest, Nextbit’s CEO wouldn’t divulge too much info, only mentioning in a recent in a recent interview that “It’s going to be friggin’ awesome”.
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Nextbit’s experience in Cloud Storage will also play a part in the device’s functionality, with the company planning to use cloud technology to increase the device storage and allow you to carry “as many apps, photos and videos as you want”. “We’re focusing on a device that can adapt to you”, he said, adding that future models will tackle issues with short smartphone battery life. As for rival startups like OnePlus, they have officially been put on notice.
The company claims that it will work around the Android OS to achieve those lofty aims, ensuring that their smartphone keeps improving.
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The inaugural smartphone of Nextbit, a software startup backed by Google Ventures, will compete in the US$300-US$400 price range after its scheduled release on September 1, according to Nextbit co-founder and CEO Tom Moss, who was worldwide head of business development and partnerships for Android at Google until 2010. Moss admits that the market may be experiencing phone fatigue, so they’re “doing something different”. The company was founded by Android veterans Tom Moss and Mike Chan. But Nextbit believes it’ll be successful because it claims its phone will actually get better over time through software tweaks. While at HTC, Croyle was was a key member of the design team behind HTC One M7 and M8. In an e-mail to TechnoBuffalo, a Nextbit spokesperson explained that “the idea is to take Android a step further, and extend beyond the hard specs of the phone to offer features that consumers have been clamoring for over the past few years”.
