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DriveTribe, a new online community for auto fans from former Top Gear presenters Clarkson, Hammond and May, has secured a £4.9 million investment from 21 Century Fox.
Aiming to be “the world’s digital hub for motoring”, DriveTribe is expected to launch in November and will invite writers, videographers and enthusiasts to generate and curate their own content.
Presenters Jeremy Clarkson, James May and Richard Hammond, along with producer Andy Wilman left the BBC past year and are now working on the Grand Tour for Amazon, due out this autumn.
Each will be tailored to the individual user and displayed as a social timeline.
Fox becomes the latest investor in DriveTribe, after a Series A funding saw the likes of Breyer Capital and Atomico buying in to the business.
According to Drivetribe, more than 2,000 people have submitted bids to host tribes alongside Clarkson, Hammond and May at launch.
All of which can only further whet our appetites for the arrival of The Grand Tour, which is due to debut on Amazon Prime this autumn (although there’s no exact date for it yet).
Schmitt said: “21st Century Fox are a world-leading media business with a track record of extraordinary savviness and innovation”.
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Meanwhile, a former Director-General of the BBC has said the broadcaster should not have sacked Clarkson following his infamous “fracas” with a producer on the set of Top Gear.
