French parliament passed a bill on Thursday which requires models to get doctor’s notes certifying that they are at a healthy weight for their height before they will be allowed to work in the country. Additionally, the bill stipulates that all photoshopped images of models must be labeled as “touched up”.
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However, according to AFP news agency, the law became softer as in the original draft it was defined a minimum body mass index for models.
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Failure to provide a certificate of good health will be punishable by up to six months in jail and a fine of €75,000 (around $81,000 at current exchange). Any commercial photos (a.k.a. advertisements) of models that have been digitally altered, whether the airbrushing is done to make certain body parts thinner or larger, must now include text that reads “retouched photograph”.
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The medical certificate must prove the model’s health was assessed to be “compatible with the practice of the [modelling] profession”. After all, these are unrealistic images; in France, the average woman’s BMI is actually 23.2.
Body Mass Index is not necessarily an indication of health or an eating disorder, as it does not take into account a person’s age, bone structure, muscle mass or fat percentage.
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French lawmakers say that since France is the world center of the fashion industry, it must set a strong example of acceptable behavior. The punishment for rogue photoshopping is a pretty steep fine starting at 37,500 euros (roughly $40,675) and climbing as high as 30% of whatever was spent to produce the incriminating ad. Back in 2013, Israel greenlit a law banning underweight models.
