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Frank Ocean Drops ‘Nikes’ Music Video
It was a warm summer night in August of 2016 when it finally happened: After four long, grueling years, during which patient fans had all but lost hope, Frank Ocean released new music.
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R&B star Frank Ocean delighted fans on Thursday (18Aug16) when he released visual album Endless.
The release of “Endless” comes as fans await his previously announced album and likely become increasingly familiar with visual albums, thanks to genre frontrunners like Beyoncé.
The video is thought to precede the release of the R&B artist’s second album, the follow-up to his hugely successful 2012 debut Channel Orange. The same day the video was posted, The New York Times reported that Boys Don’t Cry was due the following Friday exclusively on Apple Music, but it never dropped.
Almost three weeks since its launch, the live stream familiar to fans, called Endless, reappeared on Ocean’s website, boysdontcry.co, this time to a soundtrack of what appeared to be complete songs instead of the little musical interludes that were featured before. The visual album, entitled Endless, already seems like yet another masterpiece by Ocean, but apparently, this isn’t even the album we’ve aall been waiting for years to hear. According to the publication, Ocean’s new album is set to be released by Apple Music this weekend (20-21Aug16). There has been no indication as to when the album will be available through other streaming services.
James Blake, The London Contemporary Orchestra, Om’Mas Keith and Radiohead guitarist Jonny Greenwood are all featured on a cover of the Isley Brothers’ “At Your Best (You are Love)”.
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Pitchfork reports that an Apple Music rep said to ‘keep an eye out this weekend for more from Frank’. It’s clear Frank Ocean reached far and wide to create this album, and the sound of Blonde displays this in spades. “I got twoooo versions”, Ocean croons on the hip-hop-inspired, beat-driven track, in reference to his two new albums.