It is available on iTunes and is now streaming exclusively on Apple Music. “We’re not in love / But I make love to you / When you’re not here / I save some for you / I’m not him, but I mean something to you”, Ocean sings. It’s not “Boys Don’t Cry”.
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Eager Ocean devotees were treated to a video for a brand new track titled “Nikes” earlier this morning (August 20), and now the record formerly known as Boys Don’t Cry has been released as Blonde.
It’s understandable if that last sentence left you skeptically blinking at your screen, given that the meticulous Ocean has been teasing a second album for at least the past year.
Grab a box of Kleenex and watch the visual album exclusively on Apple Music here. He has already released a music video for the first track on this album called Nikes. It made a surprise appearance as the title of a 360-page zine handed out at pop-up shops in NYC, Chicago, Los Angeles and London, according to Rolling Stone. Among other things, the magazine handed out to fans featured an alternate running order for the new album.
Apple Music has bagged another exclusive album from an artist that has kept his fans waiting for a considerable amount of time for a new album.
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Credits on the album include the Beatles, Beyonce, Brian Eno, David Bowie, Jamie xx, Kanye, Kendrick Lamar and Pharrell Williams. Fans are either going nuts over the new Ocean material or are still unabashedly airing their (Frankly) justified frustrations. On his Tumblr, Ocean posted a piece of writing about an experience of riding in a auto while high on magic mushrooms, and also a note which was more straightforward: “I had the time of my life making all of this”. “Especially all of you who never let me forget I had to finish. Which is basically every one of y’all”.
