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Galaxy Note 7 recall: Samsung to launch apology ad
The company announced the recall of the Note7 – one of its best-reviewed phones upon debut – on 2 September after receiving 35 cases of the device overheating or catching fire. However for some reason there are still customers who believe that they aren’t affected by the problem. According to a report from the Associated Press, its latest attempt will be a software update that will limit the device’s battery to a 60 percent charge.
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Samsung said it’s planning to roll out a fix next week for Note 7 phones in its home market of South Korea that will prevent the batteries from charging above 60% of their capacity.
It’s unclear whether the software patch will be voluntary or mandatory, and if it will come overseas or just be limited to South Korea.
“All Galaxy Note 7 devices have a unique IMEI number so we can identify and advise if an IMEI number belongs to a new replacement Galaxy Note 7”, the company said.
The world’s largest smartphone maker also apologized to Korean users through nationwide newspaper ads on the first day of Chuseok, one of the country’s biggest festive occasions.
Samsung plans to begin offering replacement phones with safe batteries on September 19 in South Korea.
Additionally, the Federal Aviation Administration (FAA) – which has strongly advised flyers not to turn on or charge Note7s in flight – can not ban the device without its being the subject of an official recall, a government official told ABC News. And if carriers are working closely with Samsung, the update should hit carrier variants fairly quickly, too.
It’s possible that a widespread recall of devices might have alarmed the investors and made them question their decision to invest in the company.
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The question remains whether Samsung will take such measures in other markets as well. For more information about the Galaxy Note 7 recall check out Samsung’s official site.