The 20-year-old model is unstoppable at the moment, having already landed jobs for the likes of Maybelline and walking for brands including Marc Jacobs.
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Topshop intends to tap the global audience with its new ambassador as Gigi Hadid is a non-British model of mixed ethnicity with 4.9 million followers on Instagram.
Now her laidback style and fresh-faced appearance has landed her a role with high street retailer Topshop. In the photos shot by Tyrone Lebon and styled by Topshop creative director Kate Phelan, she’s seen sporting denims, black suits, a leopard faux fur coat, and other fall-appropriate pieces that give off a toned down grunge and casual look.
There’s no stopping Gigi Hadid. Gigi steps into the shoes of Cara Delevingne who has been the face of the brand for the last two seasons. All of the gal pals have done collabs with Topshop, even Gigi’s best friend, Kendall Jenner, 19, and sis, Kylie Jenner, 17 have a collection with the brand.
Hadid’s new gig comes amid increasing efforts by the brand to have an internation presence with further expansions into Europe, America and Asia planned.
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And the chairman of the Arcadia Group which owns Topshop, Sir Philip Green, said she was the obvious choice for Topshop in order to “strengthen” their “international vision”, ahead of the opening of new stores in Canada, Germany and Panama later this year.
