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Google acquires cloud commerce company Orbitera
West Hollywood-based Orbitera, which develops cloud-based software for managing leads, trial subscriptions, and billing, has been acquired by Google, Google said on Monday.
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Terms of the deal have not been disclosed but this is an acquisition of talent, technology, and existing business – Google notes that some 60,000 enterprise stacks have already been launched on Orbitera.
The Orbitera Cloud Commerce Platform allows ISVs, distributors, resellers and MSPs to define a set of cloud products, from infrastructure to software, and bundle them into a catalog they can present to a broad set of customers through multiple tiers of accounts, Brian Singer, the company’s co-founder, told CRN in March. The customers of Orbitera include big names such as Oracle, Adobe and Metalogix, with all of these companies also reselling cloud services from third-party vendors as products of their larger businesses.
In the foreseeable future, the acquisition will effectively be on paper as Google has decided not to interfere in Orbitera’s independent operations, nor will it fine tune the firm’s commercial dealings to suit its software.
Orbitera is a cloud commerce company headquartered in Los Angeles.
“We’re providing customers with more choice and flexibility when it comes to running their cloud environment”, Boden said.
Google’s announcement explicitly states that it’s aiming to support businesses with multi-cloud deployments. Both Amazon and Microsoft, while supporting multi-cloud usage, focus their marketing on getting the clients to standardize within their respective services.
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IDC analyst Al Hilwa said he thinks the move is a way for Google to build credibility with enterprises. Ostensibly, the new addition will improve how Google is able to compete with Amazon Web Services, Microsoft and Salesforce in delivering enterprise services, and specifically selling enterprise services in the cloud.