Earlier in the presentation, however, David Besbris, Google’s vice president of engineering for search, acknowledged that nowadays, when users are reading web pages, it’s often in the context of mobile applications.
Advertisement
Google has partnered with a vast number of publishers for AMP’s launch, including brands like Vox Media, BuzzFeed, the Guardian, and the Washington Post-all of which already have AMP-enabled pages.
Google points out that now more people use smartphones and tablets to access information online and every time a webpage takes too much time to load, the user looses interest.
Trying to one-up the social giant and its Instant Articles initiative, Google is officially unveiling “Accelerated Mobile Pages”. For Google, it’s hoping to head off initiatives like Facebook Instant Articles and Apple’s News app to keep content on the web.
It further said that over time it expects other Google products such as Google News to also integrate AMP HTML pages. Almost 30 publishers from around the world are taking part in the project as of today, and you can even give it a test run by searching for certain queries from Google on your mobile device.
In fact, Google is partnering with Twitter so publishers’ same fast-loading stories open equally as quickly when someone clicks on a tweet in the microblogging site’s news feed. It will work with other participants in the coming months to build more features and functionality focused on content, advertising and distribution.
In reality, web content on mobile devices takes several seconds longer to load and this discouragers a few users from proceeding.
Google will also support range of ad formats, ad networks and technologies and it will allow sites using AMP HTML to retain their choice of ad networks and format.
Publishers and content management system (CMS) providers can work together to generate AMP content. WordPress.com has already confirmed the integration of AMP technology. It’s also a core goal of the project to support subscriptions and paywalls.
Advertisement
We rely on the expertise of Spain based Marfeel to make our mobile interface as fast and attractive as technically possible.
