While the features are similar to what you may already find on sites like Expedia and Kayak, Google hopes that having the results straight from a Google search query will help travelers expedite the research and booking process. The update arrives forward to the coming holiday season.
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The only downside- aside from a slight loss in profit for Google- is that it won’t be as easy to search for things near you- and you’ll still see ads. Google explained that mobile travel and shopping searches had increased by 30 percent over the previous year.
Of course, Google Flights hasn’t been left out.
Showcase Shopping ads will begin to affect advertisers that are already running Shopping campaigns in United Kingdom, the USA, and Australia as soon as July 2016.
Google AdWords is also trialling a premium version that will let retailers customise the way their brand and products appear. In the Google search app simply type rough destination for your next trip with the “destination” tag and you will instantly receive a collection of different travel options.
The company also says the experience is designed mobile-first, but will be available on the Web as well. Mobile conversions have also grown, rising 10 percent.
To continue making the planning process easier for travelers, Google just announced a new set of features it’s introducing into its travel search for both hotels and flights. Google will also begin displaying “Deals” while searching for rooms, when a hotel’s price is lower than usual, compared to average historical pricing, or when there are large discounts available. This option is now available only in the United States, but it is expected to reach a global level soon.
Personally, I am looking forward to using the flight tracking feature. We may show Tips to people when they could save money or find better availability by moving their dates slightly.
When Google rolled out TrueView for shopping last spring on YouTube, it claimed the units generated three times the revenue of standard TrueView video ads – and the volume of advertisers using them has shot up 50% since January.
Now brands can add interactive companion banners next to a video that lets viewers scroll through products. The Product Picker allows advertisers to pick their best products for a certain event or campaign, giving their best product a shot at the shopping campaign.
Given the robust growth witnessed in online sales, it is no surprise that Google has made a decision to join the bandwagon in the hope of making retail and travel businesses spend more on its Adwords platform through a new set of tools.
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The currency conversion for ads will roll out over the next few weeks to Australia, Switzerland, Canada, and the UK. This way, customers can see the product prices in their local currencies while the advertiser’s website stills the same.
