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Google forms new parent company

The company that emerges will amount to a collection of frolicking mice and one bloated elephant. Google chief executive Larry Page announced the change, saying he would hold the same title at Alphabet, the new holding company for the tech giant’s newer ventures such as the research arm X-Lab, investment unit Google Ventures and health and science operations. Wait, didn’t we already have a C?

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G is for Google.

His rise inside Google tracks intently those of other Indian Americans in the IT business – Hyderabad-born Satya Nadella got to be CEO of Microsoft in 2014.

But the fledgling ventures will also be looked at more closely.

The prime candidate for such scrutiny is Nest, the maker of smart thermostats, smoke detectors and other security systems that Google bought last year for $3.2 billion.

Google’s financials will be reported separately from Alphabet’s, beginning in the fourth quarter. That should provide a bit more clarity to investors, since Google’s core Internet business will now be split out into its own segment.

In Google’s case, however, the insight may not be particularly valuable, given the company’s well-known 70:20:10 framework.

As a result, some of the company’s more ambitious or non-Internet related projects will now be organized as part of Alphabet, and will be considered separate from the core Internet business.

Both of Google’s two classes of stock climbed in value by more than 6 percent Monday afternoon following Page’s announcement. India-based Sundar Pichai was named CEO of Google, which is the world’s biggest and also completely claimed oraganisation.

The post shows the huge array of Google products that now exist, in addition to its famous search. But one address is notable by its absence. Many companies suspect – and in some cases know from experience – that they’re being scammed. “They are selling (them) at a profit”.

In fact, the main way in which the prediction was wrong is that it underestimated the scale of Alphabet’s ambition: in the new company, Google represents only one letter, not all of them.

The online ad business, some insiders claim, is broken.

Who runs it: Bill Maris, who handled Swedish investment firm Investor AB’s biotechnology portfolio and launched and sold web-hosting company Burlee.com before founding Google Ventures in 2009. Of course, Alphabet does need to grow more legs to stand upon, but, in line with the 70:20:10 formula, the core requires a bigger share of the founders’ attention.

Page and Brin will be Alphabet’s CEO and president, respectively.

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Google co-founder Sergey Brin stands in front of a self-driving auto at the Google headquarters.

Attendees work on laptops during the Google I  O developers conference at the Moscone Center