It has previously offered shallow attempts to create influence within social media, with Google Buzz failing before successor Google+ also struggled to rival platforms like Facebook.
Advertisement
While it isn’t surprising to see Microsoft and Google in the race to acquire Twitter, the same can’t be said about Salesforce’s interest in acquiring the company.
The company’s flagging performance has also spurred talk of a takeover.
Subscriber growth has flatlined at about 313 million users and usage has fallen in key markets like the U.S., with Twitter appearing to lose out to other social networking sites like Facebook and Snapchat. Twitter and Alphabet could not be reached immediately for comment, and Salesforce declined to comment.
Before today’s news, Twitter’s share price had fallen by 21% since the start of the year, valuing the business at about $13 billion.
Twitter, which has been the subject of takeover rumours before, is getting closer to a sale, according to the USA business news channel CNBC.
“From a strategic standpoint, we think from it would be more beneficial for Alphabet as opposed to Salesforce”, Mogharabi said. Salesforce.com shares sank on news of its reported interest in Twitter, falling more than 5%.
Twitter may be bought by another company soon.
Later, he noted that he has tweeted his “personal views regarding ‘Why Twitter?'” several times over the last few years. As of the end of the second quarter, the company has an accumulated loss of almost $2.3 billion since its inception.
“The hope for investors would be that under the wing of a big company, it could expand its user base and better monetise those users”.
Advertisement
The shares peaked above $74 just over a month after its IPO, but have been on steady downward trajectory since.
