Twitter is about a decade old and its service has become a potent global source of news, social commentary and entertainment.
Advertisement
Twitter Inc is moving closer to a sale and has received expressions of interest, CNBC reported on Friday, sending the microblogger’s shares up more than 19% in their biggest gain in over two years.
Soon after popular professional networking portal LinkedIn got acquired by Microsoft, another social networking giant Twitter continues to inch its way to a sale process.
That’s according to CNBC, which indicates that Twitter is “engaged in conversations with potential suitors that are said to include Google and Salesforce.com, among other technology companies”.
The suiters courting Twitter are said to be interested in the data the company generates from its 313 million active users.
Twitter Inc. has initiated talks with several technology companies to explore selling itself, a person familiar with the matter said on Friday, signalling the start of what is likely to be a slow-rolling auction of the high-profile but money-losing social media company.
Twitter is now considered as a high-profile and money-losing social media company.
Representatives for Salesforce, Alphabet and Twitter declined to comment.
In a tweet Friday morning, Salesforce executive Vala Afshar said Twitter was a “great place to promote others” and “the best realtime, context rich news”.
But a recent presentation about its new “Einstein” artificial intelligence platform provided a peak at how Twitter could fit into the company’s strategy.
In April, Twitter signed a deal with the NFL to live stream Thursday night football games.
Advertisement
Twitter’s board met several weeks ago after hearing from Salesforce, said the people, who asked not to be named because the information isn’t public.
