Google will also extend the scope of GDN remarketing by providing access to cross-exchange inventory. Later this year, Google is going to start handing over more space to advertisers, and allow their ads to pop up in loads of new places: Google Maps ads could even start showing up while you’re driving.
Advertisement
Google says it’s seeing growing demand from advertisers for the kinds of ads that reach consumers on mobile devices. The company is finding that much of this usage is more related to where a person is and what they are doing at the time than it is on desktop. “There are are trillions of searches on Google every year and over half of those searches happen on mobile”.
The company increased the character limit from 35 to 80 characters for advertisers that use text-based mobile ads, in addition to increasing headlines’ character limit from 25 to 30 characters.
Google says that search ads can appear on the desktop and mobile versions of Maps.
The results are promising – for advertisers, anyway.
Google is updating its ad business to help marketers take advantage of the millions of searches being performed on mobile.
In a May 24th blog post, Google Inside AdWords highlighted the importance of understanding mobile and mobile services. Similarly, Google also will give advertisers a longer description line and employ a more efficient way to insert landing page URLs in their ads.
Advertisers using location extensions will be able to prominently showcase their business locations when consumers search for things like “shoe store” or “car fix near me”. Google has also unveiled “promoted pins”, that show logos of the companies on the map in order to make it easier for customers to identify the nearest coffee shops or restaurants.
The new features, unveiled at Google’s Performance Summit on Tuesday, will be rolling out later this year. Promoted pins will also feature the same purple color, denoting a paid placement.
Advertisement
Search ads, which powered most of the company’s $67.4 billion in 2015 revenues, essentially will be bigger and bolder to match somewhat larger screens that are increasingly popular – and, not incidentally, to bring in more revenues.
