Now YouTube is offering the 360 degree video ads with TrueView ads. It also adds editing tools for filters and music within the app. The redesign is available for Android devices right away, with support for Apple devices coming soon.
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The app updates were announced at VidCon, the annual online video conference in Southern California, where YouTube CEO Susan Wojcicki gave a keynote address.
“We are a mobile company”, the YouTube CEO told a packed house at the Anaheim Convention Center.
YouTube has seen 100% year-over-year revenue growth from mobile, with more than half of YouTube views and watch time now on mobile devices. One has to tilt the mobile for viewing the different facets of the video.
And, as sharp-eyed bloggers noticed earlier this week, the new app allows you to watch vertical video in full screen, since that’s the format so many people use when they shoot video.
The “Up for Whatever Parade in 360°” YouTube video shows a concert and street partyduring the beer brand’s Up for Whatever weekend in May on Catalina Island, Calif. Viewers can adjust their view to see multiple angles. But it is facing new competition from Facebook, Twitter, Snapchat, and a bevy of other rivals. She went on to say that YouTube should be judged by its ability to help creators connect with their community and generate revenue.
The site wants to make its top video makers feel appreciated – and to that end, Wojcicki touted the three new production spaces that YouTube opened in the past year, in New York, Berlin, and Sao Paulo. YouTube also said it would provide special camera rigs that support the format at its studios around the world, including at two locations opening in the next year in Toronto and Mumbai.
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She described the video creators as a “massive part of the reinvention of television”. What she had to say was, well, a lot of what we already know about YouTube past, present, and future.
