Although the American company holds 95% of the German search engine market share and already has offices in Hamburg and Munich, its new offices on the prestigious Unter den Linden avenue are its first in the German capital.
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According to The Verge, it is easier for Google to display on low-bandwidth connections because the new version is only 350 bytes compared to the current logo, which is 14,000 bytes.
The company has incorporated this big change only a few weeks after the big internal shake-up that happened when Sundar Pichai was named the CEO of the Google while Larry Page and Sergey Brin exited to form an umbrella company called Alphabet under which Google and company’s other projects will fall.
Google is refining its famous logo as it prepares to become a part of a new holding company called Alphabet. This will be seen mostly on mobile devices where space is at a premium. Interestingly enough, the changes are coming fast in the real world too, as the new logo can be seen all over the Googelplex, Google’s headquarters in Mountain View, California. Also, new elements like a colourful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. The colors are softer than they used to be. Google blog post says, “Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens”. But the old-style serif font will give way for a sans-serif typeface, making the design feel more modern and playful. In fact, it now appears on Google’s homepage with a cute animation wiping away the old logo and drawing in the new one. It’s not a new name; it’s just a typographic modification that may look childish to some but says Bauhaus to others.
And going hand in hand with these software updates, the company has chose to let go of the little “g” icon in Google and replaced it with a four-colored “G” that matches the logo’s color scheme.
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San Francisco: Google revealed its new logo, which keeps the red, blue, yellow and green colours of the tech giant’s original logo but changes the lettering to a simpler, rounded “Product Sans” font.
