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Google’s Most Popular Hair Trend of 2015 Will Surprise You

Who knows, your boyfriend/husband/roommate could be plotting his own man bun right at this moment.

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Data forming part of a Google report analysing the monthly volume of beauty-related search queries from January 2013 to August 2015 has revealed that the hairstyle became one of the most-searched-for looks after appearing on the scene in 2014. He has so much to be proud of, bless him.

Why? Celebrity man buns on Jared Leto, Harry Styles, and Leonardo DiCaprio sparked interest, while love on social media, like #manbunmonday, have sustained its popularity.

If the Back to the Future anniversary got us on a futurist kick, this morning’s Google Beauty Report is driving home even more trend forecasting-only this time it’s less about sneakers, more about style. Man buns aside, the other big searches were for “Mad Men”-style comb-overs and fade haircuts, a gradient style that sees the hair go from longer at one point to very short at another”. But Google assures us that men are searching for more of a Don Draper-esque comb-over rather than the Donald Trump version.

Follow Marie Claire on Instagram for the latest celeb news, pretty pics, amusing stuff, and an insider POV. We searched for styling and product tips about 6 percent more than the fairer sex.

First, hair is consistently the biggest topic in grooming-related searches-more important than shaving, body grooming, and skin care combined. Rainbow hair has also made its mark, both in the streets and in online searches. He sees that as an opportunity – for the brands and Google. And for hair color, silver, gray, blue, purple, and balayage hair were among the top searches.

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Braids are big too – particularly box braids and goddess braids – the former exemplified by Beyonce and Keri Hilson.

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