Pinterest’s Jon Parise, Software Engineer on the Product Platform team, claimed that the AMP pages in early tests loaded four times faster and used eight times less data than regular mobile-optimised pages. The issue with the mobile web at present is that the sites of publishers have slowed down with irrelevant codes such ads, tracking scripts, fonts and host of other that bogs down page load times.
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Google also announced yesterday that AMP pages will come to Google search as early as late February 2016. By working with publishers and technology companies, Google said it is aiming to have webpages with rich content – like animations, video and graphics – load instantly.
The Android maker plans to start sending traffic from Google Search to pages powered by the Accelerated Mobile Pages (AMP) project.
Twitter will reportedly be experimenting with AMP content in early 2016, and AMP content will also be available through links on messaging apps LINE, Viber and Tango early next year as well.
Dave Besbris from Google said on Google+, “AMP is coming as soon as February to Google Search”. Moreover, some other companies and advertising businesses supporting Google’s AMP project include AOL, DoubleClick, AdSense, Pubmatic, Integral Ad Science, Moat, Smart AdServer, and several other companies.
The search giant has gotten the support of comScore, Adobe Analytics, Parse.ly, Chartbeat, Nielsen, ClickTale and Google Analytics.
Advertising: The initial roadmap for ads includes faster ads, ads that can resize, and support for viewability; as well as integration with certain data management providers, and sponsored content providers…
Get ready, Google is about to launch its strategy to amp up the mobile Web. “We don’t have a lot of opinions about what ads can do, but we definitely don’t want them to obscure content”, says Malte Ubl, AMP’s technical lead.
Analytics: Preliminary end-to-end testing for publishers and analytics vendors is expected to start in late December, with full testing happening in mid to late January…
For websites that have subscription content, Google says that “design draft for metered paywall and subscription access” is now being reviewed.
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Google will make further announcements about new partners and their specific launch plans over the weeks ahead, it said. “And in the meantime, we encourage you to create your first AMP page”.
