The user only needs to click the “More” button beside the “Reply” button and choose the option that blocks a particular sender. For search, in particular, there has always been a strong affinity with being able to target people at the “right time” – now there is a much better chance of being able to target the “right people” with the new Customer Match capability that Google is introducing.
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“This is the next logical step for Google – a product like Facebook’s custom audiences”, said one executive at an ad tech company, who works closely with Google.
Google, today, announced moves further into Facebook-style targeting territory, with a new product called Customer Match that will let advertisers upload lists of emails and match them to signed-in Google users on Gmail, Search and YouTube.
If you’ve ever searched for a product on Google, you’ve seen ads from a bunch of companies looking to make you their customer. Whether they’re searching on Google, checking promotions on Gmail, or watching videos on YouTube, we can deliver the most relevant information based on what they’re doing, wherever they are, when they’re looking, and on any device they’re using. The firm needs to stay on its toes in order to avoid losing market share to the likes of Facebook Inc (NASDAQ:FB) and Apple who are already making decent impact in the ad space.
There could be other reasons, too: You could also argue that Google has been so successful with its core search products that the idea of adding new features may have been put on the backburner.
Advertising bids are based on a cost-per-install target preset by application marketers, and all of the creative pieces are automatically pulled from the Google PlayStore, per Google.
The second ad update is about apps.
With these sets of audiences in places you can create entire campaigns around reaching them.
On similar lines, the Universal App Campaign will let advertisers advertise their apps across a variety of channels.
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“Google is in a unique position to connect consumers with your business in the most relevant ways”. Morgan Stanley says traffic in three of Google’s key advertising categories (retail, finance, and travel) over-indexes towards mobile browsing. It has also introduced a few more methods to measure brand awareness and which will enable the brands to measure their mobile ad campaign effectiveness with the help of user polls.
