Google has launched two ad products, Customer Match and Universal App Campaigns, focused on intent targeting. “They will enter an auction similar to Shopping ads on Google search and are selected based on a variety of contextual signals”.
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Google has launched a product to help advertisers reach specific customers on Google Search, YouTube and Gmail, as well as a tool for pushing new apps. In this new product, advertisers can target audiences including on Googles’ big properties: Google Search, Youtube and Gmail that are possibly interested and related to the services being advertised.
Customer Match lets companies target new customer through its Similar Audiences feature on YouTube and Gmail.
The Google-owned video-sharing network YouTube is rolling out a new native advertising format that places interactive “shoppable” ads into videos, similar to Google’s search ads.
Mark is a Data Scientist at WordStream with a background in SEM, SEO, and statistical modeling. That means that companies will be able to buy visual ads with links to buy products on their own sites on any video on YouTube.
Email – a workhorse tool you rarely think about but can’t live without – has been recast by Google as cool, useful and, most importantly, as relevant as ever despite the dominance of social media.
According to Ad Age, Google will use hashing to disguise the email addresses on both sides of the match and to keep personally identifiable information (PII) from being exposed. The ads appear as icons in the top right corner of YouTube videos. At least that way the ad you are viewing makes sense to you, as opposed to just a few random ad that you can’t wait to skip over.
Have you ever wanted the ability to remind an existing happy customer that you can help them at the very moment that they’re looking for your products? The presentation will happen during the annual Advertising Week in New York.
“We require that email addresses are given directly to the advertiser by the customer”, said Narasimhan. Advertisers can then build ad campaigns and ads specifically targeted to their desired audiences.
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At any rate, even if people have in fact handed their email addresses to a given brand, they’re not necessarily going to want the brands to use their information in this way.
