Some of the most anticipated performances of the year include Gaga’s tribute to the late David Bowie, Adele’s return to the Grammy stage, the cast of Hamilton’s opening number, and duets like Carrie Underwood and Sam Hunt, Tori Kelly and James Bay and numerous other collaborations. And while technical glitches happen, this is the same company that has waged war on companies trying to deliver a more innovative, efficient and modern TV viewing experience for decades. This might not explain why the service allowed users to watch the pre-show just fine, but whether or not this was the only source of the problem, it was a major misstep on CBS’ part, as the network hoped to use the Grammys to attract viewers to its streaming service.
Advertisement
CBS shook up the 58th Annual Grammy Awards by airing on a Monday night and going live on both coasts for the first time.
CBS did not disclose how many All Access users accessed the Grammys stream (nor has it said how many subscribers it has for the $5.99-per-month service).
When it comes to the 2016 Grammy Awards, the winners aren’t the only thing that matters.
Another said the streaming service wouldn’t load.
Advertisement
The GRAMMYs also drove record traffic across all of CBS’s digital platforms, including CBS.com and the CBS App. Unique users, visits and time spent were each up double-digit percentage points over previous year. In addition, it was available to stream live online at CBS.com, and on iOS, Android and Windows 10 mobile phones and tablets.
