Cohen, 44, arrived in character as Norman “Nobby” Grimsby for the event at London’s Leicester Square.
Advertisement
The film follows father-of-nine Nobby, from Grimsby in north Lincolnshire, who is happily settled with his girlfriend (Rebel Wilson).
Not merely there to schmooze and reminisce, Nobby was on an additional covert mission: to rendezvous with his big-screen big brother and suave spy, Mark Strong, and glamorous comrades Isla Fisher and Annabelle Wallis. So 28 years later, he tracks Sebastian down – but is unaware that he is a MI6 assassin.
Grimsby is released in cinemas on Wednesday February 24.
The competition closes at midnight on Sunday, March 6th.
Amongst the beauties was Ex on the Beach star Anita Kaushik who wore a plunging black swimsuit.
The comedy actor, well known for divisive movies such as Borat and Bruno, took to the stage in character as Nobby to make a speech ahead of the first showing of Grimsby.
He was escorted off the red carpet after pouring them on host Ryan Seacrest.
Fans were also treated to a spectacle of the actor as flamboyant fashion critic Bruno in 2009.
Sacha attended the London premiere with his real life wife Isla Fisher.
Advertisement
Describing his time off set as “a lot of fun”, he said it was “chaos” working with Cohen and that they were improvising most of the day. “Some violent person attacked me”, he exclaimed, quickly elaborating incredulously, “What happened was, I punched him in the face, and then he attacked me!” “We barely got the rating”.
