Guinness is not the first beer company that has embraced a vegan-friendly process.
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To make Guinness acceptable to vegetarian and vegan drinkers, the Irish brewer is changing the way it produces the popular creamy dark stout by eliminating fish bladder.
The company previously used isinglass which is a by-product of the fishing industry used to help yeast settle faster.
Isinglass has been used since the 18th century to reduce the amount of sediment present in beer, but leaves small minuscule traces of fish in the final product.
Guinness now says it will use a new filtration plant to be installed at its flagship brewery in Ireland at a few point in 2016, reports the Independent.
It’s used to filter yeast particles during the brewing process.
But not to worry – a spokesperson told The Times they have plans to quit using isinglass and replace it with a new filtration method next year. As part of its continuous efforts to improve the manner with which they make their products, the company is now looking for substitutes for isinglass.
The news follows a longstanding campaign and several online petitions from vegans and strict vegetarians, with many highlighting the fact Guinness and other breweries are not required to state the use of isinglass on the bottle.
The use of isinglass has been quite prevalent for quite a few time. Not only Guinness, many beer and wine makers use this process.
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Guinness ran with its “Good things come to those who wait” strapline for a decade before launching a new marketing strategy in 2009.
