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Gwen Stegani teams with PetCo for Harajuku Lovers dog products

In this episode: When you’re Gwen Stefani, you’re no stranger to the flashing lights of a lens. Stefani’s Harajuku Lovers’ limited-edition collection just hit Petco.

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Harajuku Lovers is now available online, as well as in stores nationwide. The line features more than 30 products, such as the cozy Union Jack Sweater, colorful Doughnut Toy, fashionable black and white Checkers Socks and a Fedora Hat.

This is Chloe, a Pomeranian who was basically born to be a model, showing off a few of the line’s girliest garb. Should you feel the need to give your dog a righteous, anti-authoritarian neon mohawk to pair with a bright pink bib, well then Stefani’s got you covered there, too. It’s so sad. Gwen bills her approach to canine fashion as “playful, modern and super kawaii”.

Despite her success in the fashion industry with her labels, Stefani admits she had to work hard to convince bosses at the company to let her design a collection for pooches.

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Stefani posted two teaser photos of dogs modeling the new line on her official Instagram. No doubt about it.

Gwen Stefani