The actress faced a struggle establishing the company and building it from the ground up.
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“My dream is that one day no one will remember that I had anything to do with it”, she concluded.
Speaking to the 2016 Sage Summit, the actress revealed she wasn’t anxious about any negative affect it was having on her name – rather SHE was holding IT back.
Really though, my main question is why would she want us to forget about her association with Goop?
The site, which offers cooking, health, and travel advice, began back in 2008 as a weekly newsletter.
Despite her intention to separate herself from the brand, Paltrow – who announced her split from Coldplay’s Chris Martin on the website in 2014, coining the term “conscious uncoupling” – also discussed how much she has enjoyed being at the helm of Goop.
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The 43-year-old touched down in LAX on Wednesday after flying in from Chicago, where she told a business summit she wants to disassociate herself from her own lifestyle brand. Everything that has succeeded about Goop is because of Paltrow’s antics, not despite them, and while I can conceptually comprehend her decision to let the brand float on its own, it might be a mistake. “Her goal is to grow goop so that eventually it’s big enough that it could theoretically exist without her, but she’ll always be connected to it”. Goop has its own branded products, a digital shop, experimental pop ups and major advertisers, from Cartier to Cadillac.
