Enter Australian beauty brand, ModelCo, who have just partnered up with the 19-year-old model on a limited edition 25-piece make-up collection. According to ModelCo the range will be available online exclusively at ModelCo and also at beauty retailer Mecca Maxima. The collection will be called Hailey Baldwin for ModelCo, and it will include a range of Baldwin’s “signature go-to beauty products”, the model said in a statement.
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One of Australia’s most iconic beauty brands, ModelCo is all about smart beauty and this new collaboration promises to deliver just that – a limited edition range of colour cosmetics created to achieve a premium finish while still being accessible to all. “I have always loved the world of beauty and was thrilled to be given the chance to show my creativity”, said Baldwin. What we’ve done is we’ve taken a Millennial girl who is of the now and we’ve literally tailored each product to her and what she wears and what she uses. My product range is affordable, accessible and combines quality and femininity for a photo-finish inspired look and feel. The American beauty announced the news via Instagram.
“Think filter-esque hues, sleep packaging and premium formulas”. ModelCo, which is fast approaching its 15 birthday, has had an impressive stable of ambassadors during its history including Elle Macpherson, Danni Minogue, Cheyenne Tozzi and most recently Rosie Hungtington-Whitely.
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It looks like Hailey Baldwin is following in her friend Kylie Jenner’s fab footsteps by taking the whole makeup thing for a spin!
