“We have placed a temporary restriction on our YouTube advertising pending reassurances from Google that government messages can be delivered in a safe and appropriate way”.
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Meanwhile, the Islamophobic English Defence League gathers support from advertisers Total, Netflix, IBM and watchmaker Tag Heuer International in France.
Despite Google’s pledge to combat “offensive” content more efficiently, Pivotal Research Group analyst Brian Wieser claims the company isn’t doing enough to “reassure advertisers”.
“We are deeply concerned and terribly disappointed that some of our brand ads have appeared alongside videos that promote hate and are offensive”.
J&J said yesterday it wanted to ensure that its product advertising did not appear on channels that promote “offensive content”. In this case, she said, the filters apparently failed. “While we recognize that no system will be 100 percent ideal, we believe these major steps will further safeguard our advertisers’ brands and we are committed to being vigilant and continuing to improve over time”.
Range Rover said in an email it was suspending its YouTube campaign in South Africa while it investigates. That said, the RBC analysts noted, any drop in advertising on YouTube stands to benefit Facebook and Instagram, given marketers’ strong interest in reaching audiences on social, mobile and video networks.
He said Google had “heard from our advertisers loud and clear that we can provide simpler, more robust ways to stop their ads from showing against controversial content”.
Google outlined several steps created to raise the bar for its ad policies. Tradera’s owner, Paypal, declined to comment. “There’s this worry that you no longer have control over where ads appear”. Despite this, Harris wrote in the blog post, “We don’t always get it right”.
Google parent Alphabet has seen its market cap shrink by about $26 billion in a week.
Google’s new offering comes after a rare apology from the company.
An investigation by The Times found their adverts on dozens of extremist YouTube… “We know advertisers don’t want their ads next to content that doesn’t align with their values”.
Google depends mostly on automated programs to place ads in YouTube videos because the job is too much for humans to handle on their own.
JPMorgan Chase & Co. and Ford Motor Co. suspended their YouTube ads on Thursday.
Additionally, Hargreaves said that YouTube has the “most quality video of anyone” and that although advertisers are threatening to scale back their presence on the popular video site, they will need to continue buying ads on YouTube and other Google properties, as more and more viewers are moving online and away from traditional TV environments.
The Internet is quite a lot larger than YouTube – and for that fact alone, the blame can not entirely reside with the video platform or its parent Google. Our content should not have appeared before the video referenced or any videos like it.
So we have two scenarios, neither of them palatable.
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This action was taken following several companies extracted their ads when some appeared next to radical content on YouTube.
