The companies also announced that HBO content will be featured on Verizon’s upcoming mobile video platform, which Variety previously reported will be launched in some form this summer.
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HBO and Verizon Communications reached a deal under which the telco will sell the $15-per-month HBO Now standalone streaming service to its broadband subscribers, and Verizon also will add the premium cabler’s content to its forthcoming mobile-video service, Go90. Instead, HBO may distribute some of its shows as samplers on the service – the same way it already does on free video platforms like YouTube and Facebook.
HBO NOW provides audiences with instant access to all of HBO-addictive series, unforgettable movies, thought-provoking documentaries, thrilling sports programs and entertaining comedy and music specials.
HBO senior VP Jeff Dallesandro said in the same press release “We’re excited to evolve our partnership with Verizon and bring HBO programming to a new generation of broadband-only customers”. Current broadband customers – either on FiOS or high-speed internet – can use the service now with a 30-day free trial.
For the time being, only Verizon’s broadband customers-Fios or otherwise-have access to HBO Now. HBO Now is also coming to Google Cast-enabled devices, such as the Chromecast, as well as to the Amazon Fire TV box, Amazon Fire TV Stick, and devices powered by Android TV, Google’s new OS for streaming players and smart TVs.
After signing up, Verizon subs can access the service via the HBO Now app and selecting “Verizon” from the drop down menu of providers.
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One of the biggest names looking to get into the HBO Now market is Verizon.
