Between 2006 and 2015, Anheuser-Busch InBev spent $US278.3 million on Super Bowl ad air time, according to Kantar Media, while Pepsi and Coca Cola have spent $US172 million and $US118 million respectively.
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The commercial, which won Doritos’ final Super Bowl commercial contest, features a dad munching on some chips in the examination room.
It was a weird, unfunny and nonsensical ad promoting a drink that combines Mountain Dew, fruit juice and caffeine called Kickstart. It was a solid year for Super Bowl commericals, as we managed to avoid the ones that end with the kid dying.
PepsiCo Inc’s Doritos brand and Allstate Corp’s Esurance unit were early winners on social media in the annual high-stakes battle of Super Bowl commercials. Forty-plus advertisers – including newcomers like Amazon and stalwarts like Anheuser-Busch – have taken a $5 million gamble for a 30-second chance to wow viewers.
As we saw on the set a few weeks back, Kain and his crew pumped up the ad by casting another familiar face: Eugene Levy, ad-libbing lines as the prop guy running the wind fan under Dafoe’s dress.
Axe left previously juvenile ads behind with a spot that urged teens to “Find Your Magic” and celebrate uniqueness and diversity rather than the traditional tropes of masculinity. It wasn’t Clydesdales and Dalmatians creating the most buzz for Bud Light, but a spirited fake political rally by Seth Rogen and Amy Schumer, who have combined 7 million Twitter followers. Which adds an extra dose of TV cool to an already fun commercial.
Aspiring filmmaker Jacob Chase is one of three finalists this year, with this ad, featuring, in a starring role, his dog, Miz. Its ad showed dachshunds dressed like hot dogs frolicking in a field to the tune of Harry Nilsson’s “Without You”.
They also draw star talent, with Anheuser-Busch InBev signing up Helen Mirren for a one minute drink driving safety ad for its Budweiser brand for this year’s game. So why would advertisers pay millions to air ads focusing on constipation, irritable bowel syndrome and toe fungus?
“Wrong place. Wrong time”.
“The Super Bowl ad party is growing up”, said Kelly O’Keefe, a Virginia Commonwealth University marketing professor.
Comedy is the dominant theme for Sunday’s (Monday in Manila) Super Bowl television commercials, with celebrities and cute animals trying to make record-setting American audiences laugh while bombarding them with advertising pitches.
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First time advertiser Quicken Loans imagined a world where it’s as easy to get a loan on your smartphone as it is to buy music and plane tickets. Ad producers will employ humor, shock, awe, emotion, and just about any other tactic they can come up with to get their ads to resonate with people. Some viewers were offended that one of the events going in reverse was the collapse of the twin towers on September 11.
