MTV does plan to use the insights from the survey to “teach ourselves the right language and messaging to have an effective conversation with this new generation”, said Jane Gould, the senior vice president of MTV Insights.
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According to MTV president Sean Atkins, kids today know the world is broken and it’s their job to fix it or at least not make things worse. Most of the tongue clucking over millennials has subsided, as the generation sometimes known as Y now comprises adults who are over 30, jobless, and laden with debt, making them virtually indistinguishable from Generation X-ers. The company said that the name isn’t final, reports New York Daily News.
Rafi Schwartz wrote for Good magazine among the positives of such a title is “it’s a name that connotes a sense of optimistic goal – that theirs is the generation which will create something great”. Even still, a defined separation between the two groups hasn’t officially been named yet. In an effort to more effectively market shit to them, the TV channel has attempted to identify several unifying factors of this generation. “… It’s a term dreamed up by the MTV marketing department”. However, the network continues to see its ratings drop.
After tallying the votes, the name most voted for was the Founders.
As of now, MTV executives said they may change the name in the future, but for now they’re sticking with the Founders. But did you know that just after the millennials, there lurks another, even younger generation that was born later in history than any generation ever before?
“We do not expect this next generation is going to be anti-millennial”, generational theorist Neil Howe told Time.
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“My age group has grown up with all of this social media at a much younger age”, Griffin Picciani, a 14 year old, told Time. “And considering the other names out there, it’s a lot easier to remember”.
