The special-edition sandwich features elements from Burger King’s Whopper, Denny’s Bacon Slamburger, Wayback’s Wayback Classic, Krystal’s cheese Krystal, and Giraffas’ Brutus.
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Only 1500 specialty burgers will be made and served at a pop-up shop in Atlanta.
Supporting companies include Burger King, Cargill, DreamWorks Animation, Facebook, Google, MasterCard, McCain, McDonald’s, OMD, Twitter, TBWA and United Airlines. Aside from cool packaging, limited edition marketing and a good cause, it’s pretty much a fast food burger.
To make this possible the partner businesses will donate their own media in 38 countries to the campaign; including a social media push carrying the hashtag #PeaceDay to spread awareness as widely as possible. The commercial, which uses cartoon imagery and is voiced by Liam Neeson, mentions the refugee crisis, how refugees are hungry and pushes people to donate.
In response, McDonald’s CEO Steve Easterbrook posted a rejection letter to Burger King on Facebook, saying, “We love the intention but think our two brands could do something bigger to make a difference”.
Burger King applauded McDonald’s decision for launching the ad campaign on behalf of he WFP. The partnership was announced Sunday, a day before global Day of Peace, September 21. (All the participating brands will be making a donation to the nonprofit, BrandEating says). If you thought McDonald’s had a point though, with its call for a “meaningful global effort”, Burger King agrees.
According to the WFP, more people are displaced from their homes today than at any time since World War II.
“Today is about people coming together across regions and cultures to take action for a hunger-free and peaceful world”, said WFP executive director, Ertharin Cousin.
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“Humanity has one future together”.
