The two advertisements, which appear geared to building Clinton’s reputation as a politician who cares about regular voters, will air in Des Moines and Cedar Rapids, Iowa’s biggest media markets, and statewide in New Hampshire.
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Rodham, who passed away in 2011, was abandoned by her divorced parents at the age of eight and sent with her younger sister to live with her grandparents who, as Clinton puts it in one ad, “didn’t want her”.
“When she needed a champion someone was there”, Clinton says in the ad. “I think about all the Dorothys all over America who fight for their families, who never give up”.
Though Clinton remains the heavy favorite for the 2016 Democratic nomination, recent surveys have show declines in her favorability and trustworthiness ratings amid ongoing controversy over her use of a private e-mail address to handle correspondence while secretary of state. “For all of the Dorothies”. “And Vice President Joseph Biden runs just as well as her against the top Republicans” in hypothetical matchups, Malloy added.
Clinton’s campaign hopes that when voters know the Democratic frontrunner’s personal story, much of which was deemphasized during her last run for president, her poll numbers will improve. “This is the natural next step”, Mook said in a prepared statement Sunday. The Clinton campaign noted that Republican candidates and their Super PACS have spent or reserved $34 million in air time in the four early primary states.
The $2million commercials, which will air in the early primary states of Iowa and New Hampshire from Tuesday, focus on illuminating details from Clinton’s biography. The language and themes echo Clinton’s splashy campaign launch in June, two months after she announced her candidacy and embarked on a sort of listening tour in the early voting states that was, for someone as well-known as Clinton, fairly low-key.
The ads are the part of the Clinton campaign’s attempt to reintroduce one of the most famous women in the world as warmer and more down-to-earth than many may perceive her. During her 2008 bid, her campaign team in contrast tried to present Clinton as a tough-as-nails leader, since they feared Americans were unsure a woman could handle the job of being president.
The other spot, titled “Family Strong”, includes Clinton telling an abridged version of her mother’s story before shifting into a narrated list of Clinton’s work experience and achievements, including working at the Children’s Defense Fund after graduating from law school and fighting for kids while serving as first lady of Arkansas and first lady of the United States.
Clinton’s earliest internal polling showed that while voter saws the former secretary of state as a fighter, they weren’t convinced she was focused on the interests of average Americans. Only 37 percent in the Quinnipiac University poll considered Clinton honest and trustworthy. Bernie Sanders of Vermont, wrapped up a busy two-day schedule in New Hampshire that included five town hall meetings.
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Both 60-second ads begin with Clinton speaking about her mother. View both of the ads below. “The not-so-good news is that she is locked in too-close-to-call races with Wisconsin Gov. Scott Walker and former Florida Gov. Jeb Bush”.
