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How Apple Watch 2 hints at new strategy
Apple’s stock has barely budged in the past year, down 3%, while Fitbit has lost more than half its value, down 54%.
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While the focus on fitness helps, Apple still needs a breakthrough app to nudge the smartwatch into the mainstream – and it remains unlikely to find it in Pokemon Go, the popular augmented reality game that is coming to the gadget later this year, Gillis said.
As with all Apple events, the social space went wild upon hearing the news. “If they want this to be really massive, they’re going to have to go broader”. What’s even more interesting is the fact that “Pokemon Go” fans can even play the popular game on the awesome smart watch.
With the Series 2, Apple Watch Series 1 gets a price drop and now starts at AED 1,099.
Workout and activity tracking capabilities surged to the front and center, taking over the spotlight from messaging features and customizable timefaces. It comes with impressive display specs in addition to being less reliant on the iPhone. There’s a special Nike edition of the Apple Watch Series 2, and it’s now waterproof and features a Global Positioning System chip for running and hiking. It offers up to 50 meters of under durability.
It has a new processor that is up to 50% faster than the existing watch and has the brightest display of any Apple product, easier to see in direct sunlight. Apple Watch doesn’t play nice with Android smartphones.
While the whole tech industry is still focusing on the recent release of Apple’s seventh-generation iPhone smartphone, several fans are looking forward to the new Apple Watch 2. You can wear it whether you’re swimming, or surfing, or just doing that occasional cannonball.
“It makes all the difference when you’re outside in the bright sunlight”, Williams said. Not only that, it uses the watch’s built-in speaker to eject water that might seep in through the case.
The Apple Watch 2, Apple Watch Edition, and Apple Watch Nike+ are all available for pre-order starting September 9. The unveiling made sure to assert the watch’s practical immunity to water. However, the company suggests not pushing the new tech watch to the limits as it also has its limitations. Perhaps more interesting, Apple claims that the S2 includes an “entirely new” graphics processor that’s up to twice as fast as what the company included in the original model.
Apple also introduced its new AirPod wireless earphones.
“This powerful chip opens up all kinds of opportunities both for internal apps as well as developers”. It runs Watch OS. It was essentially a luxury watch starter kit: it was gold, expensive, and Apple handed out custom versions to fashionable celebrities like Beyoncé and Karl Lagerfeld for the free promotion. The company teamed up with Nike – a company that understands runners, swimmers and athletes of all types.
The Apple Watch series 2 will be available in the UAE on September 16.
“It features this handsome perforated band that’s stretchy, it’s light, it’s breathable, it’s paired with our lightweight aluminum case which is ideal for running”.
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Nike has focused on developing software since abandoning production of its own wearable fitness devices, including its short-lived FuelBand, in 2014. It wasn’t a surprising update to the device, but it’s a much-needed one.