According to IBM, during the weekend, handheld devices were the preferred method of making an online purchase. And they did it in a big way, too.
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RESEARCH TRIANGLE PARK, N.C.-(Business Wire)- ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced that its Same Store Sales report shows that Cyber Monday is so far the biggest online shopping day of 2015. Thanksgiving Day through Cyber Monday will drive a total of $11 billion in online sales, a 15% increase year over year and 30% of all online sales in November ($39.5 billion). The company says 200 million visits to 4,500 retail websites generated $3.07 billion, an increase of 16 percent from a year ago. However, analysts predicted shoppers prefer buying on the Internet so retailers are more set for online Cyber Monday in the UK. The information underscores the progressing movement in shopping on the web, which compensates for abating spending in stores.
Cyber Monday shoppers mainly went after electronics, including TVs, tablets and the Apple Watch. Walmart has not done away with Cyber celebrations as yet; Cyber Week deals will be available on its online store till Friday, December 4.
Prior to Black Friday, separate surveys by UPS Canada and IPG Mediabrands found that Canadians said they would shop at Canadian retailers rather than shop at USA retailers both in-store and online.
Target’s record-setting influx of online shoppers proved to be trouble for the retailer, which had to limit access to the site for some customers to ease congestion. The traffic was twice that experienced on Black Friday. “We apologize to guests who experience any delays, we appreciate their patience, and encourage them to try again in a few minutes by refreshing their browser”, a Target spokesman said in an email to Wall Street Journal. Social networks referred more than half of shopping traffic, and showed conversion rates of 62%.
Mobile has played a larger role than ever during this busy holiday shopping season.
The report concludes with a note that Cyber Monday beat Black Friday in terms of social media sentiment with 56 percent of people posting positive things versus 40 percent for Black Friday, although given the annual orgy, riots and even injuries resulting from the Friday those numbers are not exactly surprising.
Shares in the major retailers failed to get much of a pop from the strong long-weekend sales.
IBM reported that 57 percent of online shopping traffic for the weekend came from tablets and smartphones, and Adobe reported 53 percent.
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Smartphones made up 36.8% of all online traffic, more than three times that of tablets, which came in at 11.1%.
