For the second First Four game between two No. 16 seeds in the Holy Cross Crusaders and Southern Jaguars on Wednesday at University of Dayton Arena, that is most certainly the case, but both teams would like to advance to the first round of the 2016 NCAA Tournament.
Advertisement
Last year, the NFL playoffs generated $1.25 billion in revenue, followed by the NCAA tournament at $1.19 billion, the National Basketball Association playoffs at $944 million, Major League Baseball at $415 million, and NCAA Football Bowl games at $314 million. Four different channels, CBS, TBS, TNT, and TruTV, will be airing games throughout the tournament but most viewers won’t be able to catch multiple games on their television screens or even their work desktops. The app is free, and although you have to log in with TV provider credentials to watch the NCAA games playing on TNT, TBS, and truTV, there’s no login needed to live stream CBS games. And, any games broadcast on CBS won’t require authentication.
The NCAA March Madness tournament begins tonight.
Advertisement
The biggest advertisers in March Madness previous year were NCAA sponsors, led by General Motors at $93.3 million, AT&T at $75.2 million and Capital One at $44.8 million. You can also get free access to truTV if you subscribe between March 13 and April 12. Hit up a local sports bar, head to a friend’s house that has cable, or cash in that favor from a friend and “borrow” their cable login to catch those games. Also, the NCAA March Madness app lets you set up notifications for when your favorite teams are going to play so won’t ever miss tip off. Today’s games, for example, are part of the fairly new “First Four” round, where the lowest seeds essentially play each other for the chance to be in the normal bracket.
