A new report from Strategy Analytics today noted that Apple (AAPL)’s market share of global mobile phone shipments jumped from 8.2% in Q2’14 to 10.9% in the same quarter this year. Its larger-screen iPhone 6 and 6 Plus models remained wildly popular in China and the rest of the world, Strategy Analytics said. Apple revealed in its latest quarterly earnings that it saw iPhone sales climb 35% year-on-year to 47M units. Chinese handset manufacturer Huawei also saw its share rise to 7 percent – up from 4.8 percent the prior year – accounting for 30.6 million mobile phones shipped in the quarter.
Advertisement
Neil Mawston, Executive Director at Strategy Analytics, added, “Samsung dipped 7 percent annually and shipped 89.0 million mobile phones worldwide, capturing 20 percent marketshare in Q2 2015″. That resulted in its share dropping from 22.3 percent to 20.5.
Huawei, a China-based company, became the third largest phone vendor of both feature phones and smartphones in the second quarter of 2015, according to Strategy Analytics.
Microsoft went from 50.3m units shipped in Q2 ’14, to 27.8m units in Q2 ’15, with Xiaomi even closing in on fourth in the table, clocking up nearly 20m units itself.
Despite lower-priced Lumias historically performing well in European countries like Spain and Italy, Microsoft now appears more interested in targeting the Apple- and Samsung-dominated premium market.
“Xiaomi remains a major player in the China mobile phone market, but its local and worldwide growth is slowing and Xiaomi is facing intense competition from Huawei, Meizu and others”, he says.
Advertisement
StrategyAnalytics notes at the bottom of their report that “The term “Mobile Phone” is defined as smartphones plus feature phones combined”. Microsoft will roll out Windows 10 to its mobile phones sometime later this year, hoping the new OS may revive sales. Samsung has stabilized volumes in the high-end, but its lower-tier mobile phones continue to face intense competition from rivals such as Huawei in Asia. Here, too, Apple and Huawei gained share, with Apple rising to 14% of global smartphone shipments from 11%, and Huawei at 9%, up from 6.8%.
