“On My Mind” is the lead single off Ellie’s third studio album Delirium, which is set to hit store shelves on November 6.
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The album cover (above) shows Ellie with nothing but a fur coat on smelling the air around her. The background color of the cover photo is pure teal, and Ellie’s name and the album title are written in the same font and in golden color.
The singer remains still in the teaser, while “On My Mind” flashes throughout.
“I think it’s genuinely gone back to that. I made a conscious decision that I wanted it to be on another level”, Ellie said in a statement. “I’m constantly in a state of delirium”, she explained.
But the real question is – is it about Ed?!
Produced by Max Martin (who’s been having another banner year with the Weekend, Taylor Swift and Demi Lovato), the new single “On My Mind” works its way between your synapses with a twitchy guitar riff and Goulding’s lightning-quick verses about a relationship’s squandered potential. “It’s fun to do that, I would do that too”. “I like guys with tattoos, my boyfriend has tattoos…but I don’t mind. It doesn’t have to be about one person or one subject”.
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Ellie Goulding’s next live performance comes at the Apple Music Festival, when she opens the ten-day fest at London’s Roundhouse on Saturday September 19th.
