Later, the Weather Company told Business Insider that it was in fact using IBM only for part of its services – the business-to-business services provided by its WSI division – and keeping other parts on Amazon Web Services.
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Gaining access to technology for predicting weather would be just the latest move by IBM to take advantage of its Watson predictive technology. Partnerships with Twitter and The Weather Company provide this “Insight Cloud” with a mass of real-time data.
IBM Insight 2015, taking place in Las Vegas between the 25 and 29 of October, focuses on big data, analytics, and the inevitable insights.
“If we are going to appeal to a business user environment we have to dramatically increase the consumability and simplicity at which people can get access to analytical insights without going through a long IT project”, he said, noting that data analytics processes often work only for the industry in which they are used. The new cloud service is created to provide better insights into complex datasets. For example, an insurance company can make the most of data by alerting their customers to adverse weather conditions, potentially reducing claims and improving customer satisfaction.
IBM Insight Cloud Services are available in different forms such as IBM Insight APIs for developers, IBM Insight Data Packages for weather and IBM Industry Analytics Solutions.
IBM is nearing an agreement to buy the Weather Company’s digital assets in a deal that could be announced as soon as this week, according to a source familiar with the matter. This solution will leverage IBM’s advanced analytics to analyze social media commentary to develop rich attributes that define a given customer segment or audience.
Away from the tech pimping, one high profile use case that was thrown into the mix was the Ottawa Sentators ice hockey team which is tapping into behavior-based, predictive analytics technologies in search of deeper understanding of its fan base, specifically their actions and thinking as individual consumers.
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Joel Cawley, GM, Information and Insights as a Service, IBM asserts, “Insight Cloud Services help clients create actionable insights from the noisy reality of the world”. Two additional APIs allow developers to integrate Twitter content into third party apps. “For data scientists and engineers who want to do more with their data, the power and appeal of open source innovation for technologies like Spark is undeniable”, says Thomas.
