Samsung is still the world’s largest smartphone manufacturer but overall shipments from all manufacturers during the third quarter of 2015, according to IDC, which said figures were slight lower than its original forecast. The mentioned number of total smartphone shipments worldwide underscores a 6.8 percent increase over the 332.6 million total shipments recorded in the corresponding quarter of 2014.
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“Thanks to the extensive application of our cloud computing, storage, agile network, and other flagship products and solutions in the smart city, finance, education, and ISP markets in and outside of China, our growth in the enterprise business began to pick up in the first half of this year”.
The same is true of Samsung, which shipped 83.8 million smartphones in the third quarter of 2015.
The increase comes at a time when a few analysts are predicting industry-wide smartphone shipments for 2015 to grow just 9.3%. Apple’s iPhone 6 and 6 Plus models remained popular worldwide, especially in China and the United States.
Huawei Technologies Co. dislodges Xiaomi Corp. from its position as the biggest smartphone maker in China.
Best known for selling telecommunications equipment, it shipped 26.5 million smartphones in the quarter to beat its fellow Chinese smartphone manufacturers Lenovo (including the Motorola brand) and Xiaomi for the second consecutive quarter.
Xiaomi phones continue to be a hit in China, but fierce competition in the country threatens to eat away at the company’s market share. “Apple remains an anomaly, shipping 22% more iPhones than a year ago while keeping its prices high”.
The Nexus 6P is expected to improve Huawei’s brand image in the global mobile phone market, the Tencent report said.
Apple increased its share from 12.2% to 13.6% according to Strategy Analytics, while Counterpoint estimates 11.9% to 13.1%.
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Huawei has in recent years sought to match the likes of Apple, Samsung, Sony, LG and HTC by producing its P-series of flagship smartphones, and while these devices came close to competing at the premium end of the market, they typically fell short. Analysts said that Apple’s massive profit can be traced back to the quite expensive devices it sells that compensates for its rather low sales volume if compared to Samsung.
