The good news is that it looks like Apple is applying those changes to its iPad lineup as well. They had closed down almost 2 percent previous year on the day the 6s and 6s Plus were unveiled.
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You don’t have to use Apple’s AirPods.
First up is the cheaper options without Apple Care, this version costs £27.50 a month for the 32GB iPhone 7 and £33.50 a month for the 32GB iPhone 7 Plus.
Instead of a headphone slot, it will now come with earphones that fit into the phone’s lighting port, currently used for charging and data transfer.
Apple wants to push consumers further into a wireless world.
Next up is the more expensive version with Apple Care the 32GB iPhone 7 costs £33.45 a month and the 32GB iPhone 7 Plus £39.45 a month.
Apple’s smartphone market share is likely to slip to 13.9 percent this year, compared with 15.8 percent in 2015 and an estimated 14.2 percent in 2020, research firm IDC estimated before Wednesday’s event. The all-important quarter ending in December has an extra week this year, which will pad Apple’s results from the new iPhone 7 line. The iPhone 7 Plus has dual 12MP rear cameras – one wide-angle and a telephoto lens. The latest iPhone is similar in design and size to its predecessor, the iPhone 6S.
The new phones will start shipping in major markets, including the United States and China, on September 16.
Apple typically refreshes the iPhone every year, but goes in for a big makeover once in two years.
“With Dan The Man we’ve introduced more traditional game features on mobile such as a story mode, a control schema closer to consoles, and features such as combos where the player can trigger actions using a combination of button presses”, he said.
Analysts say Apple clearly wants to promote its own brand of wireless listening gear, including new headphones from its own “Beats” division, since the market for such accessories is growing at a time when sales of iPhones and other smartphones are slowing.
It also include Global Positioning System, so that people can track their runs without taking their iPhone along with them.
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But the gimme for growth in the next year is also a risky potential trap in Apple’s longer-term narrative. But Apple has never been shy about marketing its products at a premium price.
